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Schwarzkopf Professional’s natural-based line, ESSENSITY, revolutionized the industry when it launched in 2009 as the 1st professional colour, care and styling line free from artificial fragrances, silicones, paraffin, mineral oils and parabens. Other professional lines followed and the industry and consumers now have a new choice in choosing hair colour, care & styling products. This February, ESSESNITY is expanding its product roster with a brand new Colour shampoo, conditioner and leave-in mask, as well as a brand new Natural Shine Serum.
ESSENSITY CARE
New! ESSENSITY Colour Shampoo ($16.25), Colour Conditioner ($17.25) and Leave-in Mask ($24.75)
ESSENSITY’s Colour care products are formulated to seal in colour vibrancy and to ensure a healthy and radiant shine. The range contains:
Açai – Belongs to the palm family, a typical palm tree from the Amazon, native to South America. It is known for providing a rich combination of vitamins, proteins, sugars and anti- inflammatory properties. The fruit from the tree contains proteins, vitamins, sugars and trace elements used in anti-age and skin soothing products.
Fire Tulip – Belongs to the Bignoniaceae family and is native to tropical Africa. Extracts from the bark, leaves & flowers are used to treat various medical & skin problems. It is known for having anti-oxidant, astringent, soothing and anti-bacterial properties. Fire tulip is often used in skin care, sun & after sun products and cosmetic soaps.
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Other ESSENSITY Care lines include: ESSENSITY Repair, ESSENSITY Moisture, and ESSENSITY Volume. All of ESSENSITY’s range of gentle cleansers, conditioners and treatments contain the purest certified organic
essences and are 100% free from artificial fragrances and colorants, silicones, PEG’s, paraffin/mineral oils and parabens.
ESSENSITY Styling
New! ESSENSITY Natural Shine Serum ($21.25)
This feather-light serum gives a natural velvet shine to the hair surface. It smoothes the hair while leaving it feeling naturally soft and touchable. Frizzy and unruly hair will be tamed and flyaway hair controlled, all without overburdening even the finest of hair. ESSENSITY Natural Shine Serum is formulated with natural UV-filters, which provide additional protection. Natural Shine Serum contains:
Sesame Oil – Known for a high content of Vitamins A, B, E and Calcium. It is both nourishing & smoothing, with the same emollient properties as olive oil. It also contains a natural antioxidant system that can significantly reduce the rate of oxidation, increases longevity of the colour. Sesame seed oil helps hair styles hold by acting as an anti-humectant, it prevents the hair from absorbing moisture from the atmosphere.
Linseed Oil – Known for a rich source of valuable, natural, bioactive substances such as Vitamins A and E, and Vitamin F – an essential fatty acid. Linseed oil helps to improve the quality of hair, skin & nails. Also found in ancient Egyptian cosmetic preparations to obtain a soothing and rejuvenating balm for skin and hair. Linseed oil is used to heal skin burns, frostbite and to repair damaged, dry skin.
Other ESSENSITY styling products include: Volumising Cream, Texturising Mud, and Fixing Spray.
All of ESSENSITY’s styling products harnesses purest certified organic essences and are 100% free from artificial fragrances and colourants, silicones, PEG’s, paraffin/mineral oils and parabens.
ESSENSITY’s Promise
PERFORMANCE
• We consider 100% performance to be our main goal
• We use formulas which meet the high expectations of your clients with up to 100% white hair coverage, 3-4 levels of lift and beautiful colour results

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HEALTH
• We support and endorse a FREE FROM philosophy, i.e. ALL products are free from artificial fragrances, silicones, paraffin, mineral oils and parabens
• We promise to replace synthetic ingredients whenever possible without compromising on performance
• We commit to enhancing our products using only the purest of organic ingredients

ECOLOGY
• We use formulas that are predominantly biodegradable
• We use raw materials which are synthesized from plant based materials using renewable sources
• We avoid using aerosol applications and unnecessary folding boxes
• We use packaging materials that are 100% recyclable