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Joico–the professional hair care company long-recognized for its leadership in

technologically advanced hair repair—introduces the next generation in healthy

hair innovation. The new K-PAK RevitaLuxe Bio Advanced Restorative Treatment

actually repairs and restores years of damage instantly by reconstructing the hair

structure from the inside out. What’s more, it offers dramatic cumulative benefits, by

continuing to correct and protect strands with regular use. With its unique

combination of advanced damage repair plus superior moisture infusion, RevitaLuxe

instantly transforms overly-stressed and compromised strands into luxuriously soft,

strong and healthy hair.

RevitaLuxe’s Groundbreaking Technology

The RevitaLuxe Restorative Treatment features Joico’s new bio-advanced, patentpending,

Keratin Peptide Complex which actually mimics the natural hair repair

mechanism that exists deep within the cortex of each hair strand. This complex

features bio-mimetic peptides that actively target and rebuild weak, damaged and

broken areas on the hair, instantly strengthening and rejuvenating. Tests on actual

salon clients show that after just one use, hair contains four times as many healthy

keratin peptides as it did before application; and after three days of use, it contains

more than seven times as many peptides. This means that in addition to repairing

existing damage, RevitaLuxe continues repairing and it stands guard against future

damage from chemical, environmental and thermal stressors by creating a

“molecular bandage” on the hair surface. It also helps prevent premature colour

fading and maintains color luster.

In addition to Bio-Mimetic Peptides, RevitaLuxe contains these advanced and

luxurious ingredients:

• Bio-Mimetic Peptides – actively target and repair damage, address structural

damage and rejuvenate the intercellular hair matrix, and create a

“molecular bandage” to protect against future damage.

• Keratin Amino Acids–19 essential amino acids that restore hair’s moisture

balance to improve luster and elasticity.

• Jojoba Oil—this rich moisturizer penetrates deeply to soften and condition

hair as it promotes elasticity, shine, combability and manageability.

• Aloe Extract—a natural ingredient that provides additional, luxurious moisture.

Con’t…

At Home and in the Salon

As the newest addition to the Joico hair repair family, RevitaLuxe is ideal for use as a

home treatment with any Joico K-PAK Shampoo. It’s also an excellent in-salon, preor

post-chemical service treatment. Before a chemical service, it will restore hair to

its optimum condition in order to receive permanent haircolor. Afterward, it instantly

restores hair’s proper pH balance, strength and moisture.

RevitaLuxe is excellent for all hair types, including dry, damaged and colour-treated.

The new Joico K-Pak RevitaLuxe Bio-Advanced Restorative Treatment is available at

select salons nationwide for a retail price of $24.95 per 150ml bottle. For further

information please visit www.joico.com