NEW STRUCTURE Building an image and banishing boring Friday 20 January, 2012

Joico Structure

Tweet Britain is renowned for a subversive sense of style and is at the vanguard of cult hair trends that translate across the globe. Catering for the demands of such an edgy and experimental audience requires cutting edge technology and an impressive track record in the hairdressing industry. With the launch of STRUCTURE, an innovative [...]

Britain is renowned for a subversive sense of style and is at the vanguard of cult hair trends that translate

across the globe. Catering for the demands of such an edgy and experimental audience requires cutting

edge technology and an impressive track record in the hairdressing industry.

With the launch of STRUCTURE, an innovative salon-professional hairstyling range, the stakes have been

raised. Saluting the adventurous streak of the British consumer, the mission statement of the brand is to

outlaw boring hair and to appeal to the instinct and creativity of its style-conscious user.

A secret weapon in spontaneous styling with staying power, STRUCTURE boasts a dynamic line-up of

nine high-performance products delivering invisible support, shape, volume and versatility for a strong

visual appearance. The nine no-fuss formulations allow blue sky thinking when it comes to creating

effortlessly cool, clean, gravity defying looks. Building blocks designed to cocktail together or stand alone,

these hard-working sprays, clays, glues and gums reflect today’s needs and demands for seriously styled

hair.

STRUCTURE Foundation STRUCTURE Shape STRUCTURE Twist

Hair Prep and Primer Texture Crème Styling Gum

Hold Factor: 0 Hold Factor: 3 Hold Factor: 2

150 mL spray bottle 100 mL jar 100 mL tube

STRUCTURE Glue STRUCTURE Adapt STRUCTURE Sculpt

Extreme Crème Texture Paste Styling Clay

Hold Factor: 5 Hold Factor: 3 Hold Factor: 2

150 mL tube 100 mL jar 100 mL tube

STRUCTURE Paste STRUCTURE Define STRUCTURE Finish

Flexible Adhesive Lightweight Shine Wax Instant hold hairspray

75 mL airless pump Hold Factor: 1 Hold Factor: 4

100 mL jar 350 mL aerosol can

With STRUCTURE experience the power to:

 Prep and prime hair for fashion-led styling

 Gravitate between a flexible and pliable or firm and fixed style

 Go matt or shiny

 Go strong or soft

Available exclusively through salons, STRUCTURE products will retail for $19.99 each.

There are no comments yet, add one below.

Leave a Comment


You must be logged in to post a comment.