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KEVIN.MURPHY introduces a naturally derived and advanced PROTECTION.LINE

The KEVIN.MURPHY line of products prides itself in its naturally derived ingredients and strong performance.  Its main goals are to have hair look gorgeous and feel healthier.  While styling tools such as curling irons, ceramic straighteners and blow dryers help achieve smoother hairstyles, they can often result in significant damage to the hair.

“I always felt bad about destroying the hair but didn’t want to make any compromise on style,” says celebrity stylist Kevin Murphy.  “After much research in the lab, we discovered a new blend of ingredients that can protect the hair at really high temperatures without any filmy or greasy residue.”

The new KEVIN.MURPHY PROTECTION.LINE uses this new found technology to create a line of shampoo, leave-in conditioner and styling aides.  The technology, entitled the KEVIN.MURPHY EXTREME HEAT PROTECTION (X-HP) Complex, ensures that damaged hair due to heated appliances becomes a problem of the past.  This complex provides unrivaled defense against the intense heat generated by modern appliances.  Whereas other styling polymers on the market only protect hair at temperatures up to 150°C, the PROTECTION.LINE can protect hair at temperatures up to 220°C.

“The KEVIN.MURPHY PROTECTION.LINE is unique in many ways,” says Felicity Davis, Session Master and Director of Education.  “Besides having the amazing ability to cleanse, condition, style and finish the hair like only Kevin Murphy products know how, they also have the ability to protect the hair from direct, high, intense heat, like no others can.

KEVIN.MURPHY PROTECTION.LINE

Products at a glance
PROTECTION.WASH
Heat protecting shampoo, $29

This shampoo lays the seeds for the KEVIN.MURPHY X-HP Complex.  It contains amino acids that act as hair colour and UV protecting enzymes.  It contains Chitosan, an ingredient naturally derived from the shells of
shrimp and other sea crustaceans.  It is natural, renewable resource that adds moisture, strength, and heat protection to the hair.  This shampoo is essential for anyone who uses heated appliances.

LEAVE-IN.PROTECTION
Heat shielding leave-in conditioner, $29

For a complete and effective usage, leave this conditioner in the hair to  receive all the benefits of the KEVIN.MURPHY X-HP Complex weightlessly.  This leave-in conditioner has a dual purpose, whereby it can be rinsed out or left in the hair and may be used in conjunction with all other Kevin Murphy products.  It contains hair strengthening proteins that add elasticity, flexibility and long-lasting softness and fullness.

STRAIGHT.DEFENCE
Heat protecting straightening balm, $25.50

This weightless balm contains KEVIN.MURPHY X-HP Complex and ingredients like Chitosan, derived from sea shells and crustaceans specifically designed to keep the hair straighter for longer, and improve hair strength (even in humidity when the hair is naturally weaker).  It also prevents the generation of static electricity and fly away hair.

HEATED.DEFENCE
Heat protecting volumizing spray, $25.50

This spray is designed to be sprayed onto damp hair for sleek volume.  HEATED.DEFENCE contains KEVIN.MURPHY X-HP Complex and Wheat Protein Resins for full bodied shine and heat protection, and Silk Proteins—high molecular weight proteins that add shine and surface protection.  This product is weightless and suits round brush blow dries and curling iron sets.

DAMAGE.MANAGER
Instant heat shielding spray, $25.50

This is the centerpiece of the PROTECTION.LINE, containing the KEVIN.MURPHY X-HP Complex, Arnica Root Extract—a natural herb that helps prevent inflammation, and Allantoin, extracted from the roots and leaves
of the comfrey plant, which has long been used to expedite healing. Apply this weightless spray mist just before you use heated appliances.  DAMAGE.MANAGER can be used in conjunction with all other KEVIN.MURPHY styling products.  For instant protections without residue, simply spray on the hair just before you apply heat.  DAMAGE.MANAGER can be sprayed directly onto dry hair.

FULL-ON.PROTECTION
Heat protecting texture spray, $25.50

Create instant and long lasting texture with this heat protecting spray that contains KEVIN.MURPHY X-HP Complex and aloe, an ingredient often called the ‘miracle plant’ or the ‘natural healer’.  FULL-ON.
PROTECTION can be sprayed to wet or dry hair to create a modern textured look that is strong but not tacky or sticky.  Use as a finishing and styling product.  This spray has a full on hold and is not for the faint of heart.

KEVIN.MURPHY products are available in select salons across Canada.  To find the nearest salon, please search the salon finder at www.kevinmurphy.com.au.