http://www.looks-magazine.com

Joico will be promoting breast cancer awareness through the sales of its JoiMist Firm Classic holding spray and JoiWhip duo packs. Retailing at two for $30, consumers will receive 25% in savings on these innovative styling and finishing products. In addition to sales Joico will be donating $10,000 to the Canadian Breast Cancer Foundation in support of research.
Joico’s JoiMist Firm Classic aerosol spray resists humidityfor long lasting style support and protects against environmental damage caused by sun and wind which can cause hair to become dry and brittle.
The luxurious JoiWhip styling foam is enhanced with Hawaiian Kukui nut oil, known for its healing properties.
This alcohol-free mousse allows for flexible hair design anda lustrous finished look. It contains UV protectants and sheilds against the everyday effects of the environment.
The Canadian Breast Cancer Foundation (CBCF) is the leading national volunteer-based organization in Canada dedicated to creating a future without breast cancer. The CBCF works collaboratively to fund, support and advocate
for:
o Relevant and innovative research.
o Meaningful education and awareness programs.
o Early diagnosis and effective treatment.
o A positive quality of life for those living with breast cancer.
Since its inception in 1986, the CBCF has raised millions in support of and towards research in the hope of finding a cure for breast cancer.
Joico’s JoiMist Firm Classic and JoiWhip duo packs will be available for a limited time in select salons and spas across Canada beginning September 2010. For more information please visit www.joico.com.