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Canadian Joico Stylist makes an international impression B.C.’s Lance Blanchette graces Hong Kong’s Jessica magazine and is named Director of Hair at Australia Fashion Week.

B.C.’s Lance Blanchette, co-owner of the award-winning The Lounge Hair Studio in Vancouver, isn’t waiting for the world to come to his doorstep in 2010…he’s making his own way around the globe now.

First, Lance flew to Hong Kong for the cover shoot and inside feature of Jessica magazine.  For the shoot, Blanchette wanted to achieve pretty hair that was on trend.  To help create the style, he used Joico’s Silk Result Thermal Smoother on the curls, the new and improved JoiShape to lock-in the style both front and top, and Design Collection Dry Spray Wax on the loose curls in the back to give it a great shine.
“We wanted to give a relaxed and easy fit style for the reader,” says Blanchette.  “I wanted to create something that was a nice balance between sophistication and easy fit.  Not too stuffy.”

This was not Blanchette’s first international photoshoot.  He also worked on the cover of Passion Magazine in the U.K. and worked with British Hairdressers Journal, Launch Pad, Hair Color and Design and American Salon.

Blanchette’s next international project is in Australia as the Director of Hair at the Nicola Finetti runway show.  While Blanchette has worked at New York’s Fashion Week previously, this will be his first time at Australia Fashion Week.

“My job is to liaise with the designer who has given me a starting point from which I am to create a look that will reflect and support the essence of the collection.  From here, I will relate the look to the hair team at the event.  We will have one to two hours to get all the work done in the frenzy that is backstage of a hair show.”

Australia Fashion Week runs from April 27 – May 1, 2009.