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The SUPREMIUM DIGITAL FLAT IRON gives you choice. With a temperature range from 260° – 410°F, you choose the optimal heat for your hair and styling needs, and the digital display indicates when the desired temperature is reached with the ready indicator. The turbo function provides a 40°F heat boost (450°F) for up to 30 seconds for styling stubborn strands and finishing looks. A steady notch keeps plates aligned during styling guarding against undesirable creasing. The SUPREMIUM DIGITAL FLAT IRON thicker design keeps heat where it needs to be, on the plates, not your finger tips, which allows for more versatile handling. The SUPREMIUM DIGITAL FLAT IRON includes an insulated pouch and retails for $199.99.

The STRAIGHT & CURL 2 in 1 hair styling tool, is as versatile as the looks on the runway. As a 1 1⁄4 curling iron, it creates envy-worthy S-curls and perfect ringlets; in seconds it transforms to a 1” flat iron, straightening hair into place, perfect for bangs and looser styles. The spring grip holds hair in place for style perfection, and the ergonomic handle and the cool touch tip allows use of both hands when styling for easy handling and prevention of burns. Both plates and barrel are ceramic coated to produce safe and controlled infrared heat, and the built-in ionic generator smoothes hair by extracting frizz producing negative ions. The STRAIGHT & CURL retails for $179.99 and includes a kickstand to avoid counter burns.

Although new to some eyes, Rowenta Beauty has been heating up the beauty arena at Canada’s most stylish events, such as the Montreal and Toronto Fashion Weeks, and Toronto International Film Festival.
Rowenta Beauty products retail for $100 – $300, and are available at fine salons across the country. For further information, please visit: www.rowentabeauty.ca