MOROCCANOIL® A word from industry insiders Friday 17 September, 2010

Tweet Luxury brand, Moroccanoil has become an overnight success, moving from a small Montreal-based operation to an international phenomenon. We asked some of Canada’s leading editorial stylists to tell us why they love the brand’s signature product. Here’s what they said: “I find the treatment itself amazing and love how it doesn’t leave the hair [...]

Luxury brand, Moroccanoil has become an overnight success, moving from a small Montreal-based operation to an international phenomenon. We asked some of Canada’s leading editorial stylists to tell us why they love the brand’s signature product. Here’s what they said:
“I find the treatment itself amazing and love how it doesn’t leave the hair greasy after it settles…it really helps tame frizziness and keeps the hair very light and airy.”
- Veronica Chu

http://www.plutinogroup.com/home#/hair_makeup/veronica-chu

“I was introduced to this product about a year ago by a model. Being that she is Jamaican among other nationalities, she has to straighten her hair everyday and using this product has brought her hair back to life! She was getting a lot of breakage and since the use of MOROCCANOIL® treatment her hair is so much softer and her ends are amazing! I have been a huge fan ever since.”
- Jodi Urichuk

http://www.plutinogroup.com/#/makeup_hair/jodi-urichuk

“MOROCCANOIL® treatment is nice when working from wet hair. I found it to be light weight and to have a nice sheen.”
- Vittorio Masecchia

http://www.plutinogroup.com/home#/hair_makeup/vittorio-

“MOROCCANOIL® treatment is fantastic for making the ends of hair look healthy, even when they’re not in the greatest shape. It makes blowing out curly hair so much easier, hair dries faster, is smoother to work through (which clients appreciate!), and it leaves hair shiny and yet still bouncy!”
- Sheri Stroh

http://www.plutinogroup.com/#/manicurists/sheri-stroh

A powerful antioxidant and UV protector, MOROCCANOIL’s proprietary Argan oil blend is rich in vitamins and natural elements that fortify the hair, including Vitamin F (Omega 6), Vitamin A to improve elasticity, Vitamin E to protect against free-radicals, and Phenols to shield against environmental stressors.
MOROCCANOIL® oil treatment’s ultra-light formula cuts blow dry time by 30-40%. Rich in nutrients, the treatment improves elasticity, leaving hair stronger and shinier.
SUMMER TIME TIP:
MOROCCANOIL® oil treatment is a must-have in your luggage, beach bag or poolside tote. Copper deposits found in chlorine can be a nightmare for those with light-coloured or chemically processed hair, as they often leave strands with a green-tinged hue or a brassy look. For peace of mind, use a generous amount of MOROCCANOIL® oil treatment on dry or wet hair before visiting the pool, lake, or ocean. This luxurious treatment helps to control and reduce the absorption of these deposits that often alter hair colour. The treatment will also prevent strands from tangling and protects against environmental factors, such as UV rays and free radicals.
Currently, the MOROCCANOIL line includes 13 products: MOROCCANOIL® Oil Treatment ($40.80), MOROCCANOIL® Light Treatment ($40.80), MOROCCANOIL® Moisture Repair Shampoo($20.60) and Conditioner ($21.60), MOROCCANOIL Hydrating Mask ($36.80), MOROCCANOIL® Restorative Mask ($40.80), MOROCCANOIL® Dry No More Scalp Treatment ($36.00), MOROCCANOIL® Hydrating Styling Cream ($36.80), MOROCCANOIL® Intense Curl Cream ($36.80), MOROCCANOIL® Curl Control Cream ($32.00), MOROCCANOIL® Curl Defining Mousse, MOROCCANOIL® Luminous Hairspray ($23.80), and MOROCCANOIL® Glimmer Shine Spray ($25.80).
MOROCCANOIL® products are available at fine salons and spas nationwide. For more information, please visit www.moroccanoil.com.


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