http://www.looks-magazine.com

Professional Consultants & Resources, the leading strategic consulting and industry data source in the beauty salon industry, just released its new, updated 2010 Professional Salon Industry Study. 

The 2010 Salon Industry Study  reports overall salon industry growth at  4.5%. This is a meaningful recovery from the deep economic recession the United States has been experiencing. Economic recovery and loosening credit also increased salon visit frequencies and resulted in good product sales. Hair color, Brazilian straightening and basic cutting and styling services were major growth-drivers, primarily at booth-rentals, family/economy chains and men’s barbershops.
Top-line highlights, trends and bright growth spots indicate strong future industry growth:
·  Sally Beauty and Beauty Systems Group (BSG) same-store sales were up 4.6% in FY 2010. Booth-rental salons and consumers drive sales at open-line Sally stores. High-end independents and booth-rentals propel sales at BSG stores.
·  Salon haircare service revenues experienced strong growth at 2.75%, mainly via family/economy chains, like Great Clips, booth-rentals and high-growth men’s barbershop chains, like Sport Clips, Boardroom, Roosters, Floyds, Knockouts.
·  Booth-rentals continued to grow in certain sectors of the United States. Clients demand personalized, private, services, moving away from the big cookie-cutter chain-salons like Regis. Regis faltered throughout 2010, as its growth has hit the wall.
·  Great Clips and Sport Clips, both fast-growing family/economy chains, saw good revenue and franchise increases.
·  Home hair styling continued to grow  and new genres of electrics and styling tools grew 6.5%.
·  Hair color experienced its best growth in years at 3.2%, due to gray-coverage, fashion-color and increased use of home hair color from Sally. Booth-rentals and high-end independent salons came out with bold new looks in Fall 2010.
·  Specialty products grew at a phenomenal 9.3% and hair styling grows 6.4%. Shampoos and conditioners are in a low single digit growth mode primarily from back-bar use after haircolor/straightening services plus home use haircare.
·  Mega salon stores, like Ulta, Beauty Brands, etc., saw good sales growth all year, and 2010 Holiday sales boomed.
·  Direct sales began to plateau, as only Aveda made significant gains selling direct to salons.
·  Redken, Wella and Paul Mitchell were the only top companies growing robustly. Mid-sized marketers, like TIGI, JOICO, Sexy Hair, all grew mid to high single digits, while some market leaders waned due to distribution gaps and other issues.
·  New Brazilian Keratin straightening and haircare products grew exponentially in spite of dangers of formaldehyde. Moroccan oil, Argan oil and similar “naturals” treatments also showed good vitality.
·  Updated section reveals shipment market share data for all top companies, with L’Oréal, P&G Prof. Care and John Paul Mitchell Systems respectively, ranked as the top three manufacturers. Zotos, Estee Lauder, Colomer and Goldwell follow.
·  The study also features NEW sections with an analysis of barbershops by state and % of United States. Plus other company sales: Keratin Complex, Brazilian Blowout, Kenra, Phyto, Fekkai, Pravana, Coppolla, Cadiveau, Alterna, Marcia Teixeira.