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LUMINOUS BEAUTY SO SMOOTH IT GLOWS…
We all know what it can be like to have a ‘bad hair day’; well, people with frizzy, unmanageable and dull hair often feel that they endure more than most. Studies show up to 43% of people dream of hair with a radiant shine, while a massive 64% long for the day they can enjoy beautiful, tangle-free, smooth hair.*
Often, the challenge is finding a haircare range that is able to remedy unruly and dull hair, repair the internal structure of the hair and give you the freedom to style your hair how you want to. Schwarzkopf Professional is pleased to address this challenge with their new BC SMOOTH SHINE; 24-hour smoothness for extremely unmanageable and rebellious hair with long-lasting frizz protection and a beautiful, mirror-like shine.
The complete BC SMOOTH SHINE assortment uses the innovative and new IPS Complex (Ionic Polymer Shield Complex) to target the specific needs of frizzy, unmanageable, dull hair. And, by incorporating the IPS Complex and Amino Cell Rebuild technology into the entire assortment, the new BC SMOOTH SHINE is a complete range that not only delivers soft hair with a mirror-like shine but a range that also repairs the inside of the hair.
The range:
NEW BC SMOOTH SHINE SHAMPOO ($14.50): The shampoo for daily use that cleanses, nourishes and smoothes unmanageable hair for luminous shine and lasting frizz protection.
NEW BC SMOOTH SHINE CONDITIONER ($15.50): The conditioner for daily use that conditions unmanageable hair; providing an even surface and a satin shine.
NEW BC SMOOTH SHINE SMOOTHING MILK ($17.75): The smoothing milk that styles and smoothes even the most unmanageable hair; providing a beautiful radiant shine and future frizz prevention. It also provides the perfect finishing touch to any style.
The new BC SMOOTH SHINE range will be available in select salons across Canada. For further information or salon locations.