http://www.looks-magazine.com

This spring, the New York Times declared, “Dry shampoos are the new shine,” heralding the launch of several new professional and retail brands and transforming this once novelty product from a “secret oil-absorbing weapon” into a true, must-have category for stylists and their clients, alike.

This month, Kenra® Ltd. enters the mix with the launch of Kenra® Platinum Dry Shampoo, a spray-on dry shampoo that instantly revives and refreshes hair–no water required. With just a quick spray, rice starch absorbs excess oil and impurities that can weigh hair down, saving time and extending hair color and blow-outs by reducing the need to shampoo as frequently. The fresh mango melon fragrance eliminates odors.
Doing double duty, Kenra® Platinum Dry Shampoo also works as a styling product. Just apply at the roots to add extra body to the hair or use it as a working spray to create the perfect second-day-hair canvas for dress work, updos and even summer ponytails with fullness and staying power.
Plus, thanks to the company’s exclusive UV Defense Duo (Heliogenol and Benzophenone-4), Kenra® Platinum Dry Shampoo helps protect against color fade.
Suggested retail price is $19.00 for a 5-ounce/141-gram spray.
Kenra® offers two collections under the Kenra® Classic and Kenra® Platinum brands—both available in top salons across North America. The Kenra® Classic brand offers classic, quality haircare products that perform day after day. The Kenra® Platinum products provide optimum results from brilliant shine to ultra hold. Learn more and find a salon near you at www.kenra.com <http://www.kenra.com/> .