Pretty in Pink Wednesday 08 September, 2010
Tweet Kenra® Ltd. dresses up its best-selling Volume Spray 25 in pink and donates $35,000 to promote and support breast cancer research and treatment at City of Hope This fall, Kenra®, Ltd. is dressing up its best-selling Kenra® Volume Spray 25 in pink to remind stylists and their clients about the importance of breast cancer [...]
Kenra® Ltd. dresses up its best-selling Volume Spray 25 in pink and donates $35,000 to promote and support breast cancer research and treatment at City of Hope
This fall, Kenra®, Ltd. is dressing up its best-selling Kenra® Volume Spray 25 in pink to remind stylists and their clients about the importance of breast cancer research. To support the cause, the company will make a flat donation of $35,000 to City of Hope™, one of the nation’s leading cancer research, treatment and education centers. Kenra® donated $25,000 in both 2008 and 2009 for a three-year total of $85,000.
Beginning in September, the company will package three sizes of its best-selling and award-winning Kenra® Volume Spray 25 in a limited edition pink can to promote breast cancer research. Kenra® Volume Spray 25 offers super all-day hold and imparts maximum volume and control for finishing any hairstyle.
“We’re proud to donate $35,000 to City of Hope on behalf of the Kenra® corporate team, distributors, vendors, salons and consumers who consistently make Kenra® Volume Spray 25 one of the beauty industry’s most beloved products year after year,” says Tim McMeekan, CEO of Kenra®, Ltd. “As one of the best-selling hair sprays in the salon industry, Kenra® Volume Spray 25 is the ideal product to dress up in pink to help create awareness of breast cancer research, education and treatment programs at City of Hope. In addition, each time a woman sees our pink can, we hope it reminds her to take proactive steps toward early detection in hopes of some day finding a cure for breast cancer.”
Suggested retail price is $22 for a 16-ounce can, $15 for a 10-ounce can and $6.00 for a 1.5-ounce take-along size.
To help create awareness for the cause, salons receive a free point-of-purchase display with the purchase of 12 1.5-ounce cans of Volume Spray 25.
About Kenra®
Kenra® offers two collections under the Kenra® Classic and Kenra® Platinum brands—both available in top salons across North America. The Kenra® Classic brand offers classic, quality haircare products that perform day after day. The Kenra® Platinum products provide optimum results from brilliant shine to ultra hold. Learn more and find a salon near you at www.kenra.com <http://www.kenra.com/> .
About City of Hope
City of Hope is a leading research and treatment center for cancer, diabetes and other life-threatening diseases. Designated as a Comprehensive Cancer Center, the highest honor bestowed by the National Cancer Institute, and a founding member of the National Comprehensive Cancer Network, City of Hope’s research and treatment protocols advance care throughout the nation. City of Hope is located in Duarte, Calif., just northeast of Los Angeles, and is ranked as one of “America’s Best Hospitals” in cancer and urology by U.S.News & World Report. Founded in 1913, City of Hope is a pioneer in the fields of bone marrow transplantation and genetics. For more information, visit www.cityofhope.org <http://www.cityofhope.org/> .
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