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A new streamlined Care Range & 2 new styling products
You would never use bleach when washing your favourite pair of jeans or blue cashmere sweater. So why do some blondes use just any cleanser and stying product on their hair when often these products can be too harsh for their fragile strands? More than any other hair type, blonde hair needs to be treated differently. Schwarzkopf Professional BLONDME is specifically formulated to treat, condition and maintain blonde or highlighted hair. This February, BLONDME has made it easier to choose the right care products and will expand with 2 new styling tools.
BLONDME Care
The new BLONDME Care Range is categorized into 2 distinct categories: Illumi Lights for highlighted blonde hair and Blonde Brilliance for bleached or coloured blondes.
1. Illumi Lights – For highlighted blonde hair

Shampoo ($16.25) – daily cleansing shampoo. Highlights are selectively protected and activated thereby restoring their vibrancy in between salon visits.
2. Blonde Brilliance – For bleached or coloured blondes

Shampoo cool-ice ($16.25) – daily cool blonde tone cleansing shampoo. Colour reviving pigments enrich blonde tones with cool freshness for improved blonde clarity.
Shampoo warm-caramel ($16.25) – daily warm blonde tone cleansing shampoo. Colour reviving pigments enhance blonde tones with warm richness.
Conditioner ($17.25) – For all blonde hair types
Intensive care conditioning that detangles hair, ensuring easy hair combability and reduces fly aways.
Cont’d…
Intense Treatment ($25.50) – For all blonde hair types
A rich and intense caring mask. Extra keratin repairs the inner hair structure and provides intense hair strength, elasticity and vitality.
BLONDME Styling
New! BLONDME Glorious Hold Hairspray ($17.95)
o A flexible hold hairspray that allows you to style and restyle until you achieve the perfect look.
o Offers 24 hour humidity protection and UV filters protect against colour fade.

New! BLONDME Volume Miracle Cream ($19.95)
o Volumising styling cream that can be used before blow drying.
o Amplifying effect builds up the hair structure, adding maximum volume and strength.

BLONDME Magnifying Shine Spray ($19.95)
o Light, fine, leave-in mist.
o Provides an instant drying high-gloss finish.

The new BLONDME Care Range and styling products will be available in salons across Canada beginning April 2011. To find the nearest salon, consumers can call 1-800-463-3081 or email ask.academy@ca.henkel.com.