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ESSENTIAL LOOKS from Schwarzkopf Professional brings you SCULPTURED FORM, one of four NEW visual moods from the Eclectic Collection for Autumn/ Winter 2008-09. ESSENTIAL LOOKS has a proven track record in translating catwalk couture into a commercial reality and is now celebrating eleven years of success. Each season a handpicked team of Schwarzkopf Professional Session Hairdressers immerse themselves in the fashion weeks of London, Paris, Milan and New York, and emerge inspired to create a collection of distinct trends that will lead hairdressers and their salon clients to progress their personal style for the coming season.

“SCULPTURED FORM is sharp and modern, with definite strong lines,” says Massimo di Stefano Schwarzkopf Professional’s Global Editorial Ambassador, who led the ESSENTIAL LOOKS team for A/W 2008-09.

“Normally you’d team the very defined haircuts of SCULPTURED FORM with bold colours, but we twisted that by working with the palest peach and cotton candy blondes, dusty blues and greys,” says Lesley Lawson, Schwarzkopf Professional Colour Expert, who created colour trends for ESSENTIAL LOOKS Autumn/Winter 2008-09.

Steve Hogan, Creative Director for Schwarzkopf Professional Essential Looks says: “The main thing about the Eclectic Collection for Essential Looks is that it really is four very different looks. There is something in this collection for every single person. Whether it’s the elegant simplicity of Sculptured Form; the pretty craziness of Eccentric Vintage; Gothic Romance’s brooding and mysterious air; or the beauty, freshness and natural innocence of Country Life. Essential Looks is about seasonal trends, it’s about fashion, but it’s also about having fun.”

ESSENTIAL Elements of Sculptured Form: Architectural shapes and linear designs. Cool neutrals and androgynous overtones. Minimal silhouettes and commercial tailoring.

Sculptured Form is one of four key trend directions from the ESSENTIAL LOOKS Eclectic Collection for Autumn/Winter 2008-09. Both fashion and music are currently experiencing a modish Eighties trend, with lean silhouettes, graphic electronic compositions, and a confidently androgynous flair. Precision and minimalism are therefore thrust into the spotlight, with super sharp tailoring being seen in hair and clothing. Prada’s lean suiting in cool neutrals and YSL’s molded dresses spoke of a new geometric approach to fashion, and this plays though in hair with strong graphic haircuts and colours.

A neutral palette adds confidence to geo-crops and fierce shaping with pale blondes, greys and blues, whilst edges placed just so over eyes and ears emphasise the importance of precision and sharpness of cut.

Essential Looks is THE seasonal tool for change from Schwarzkopf Professional, delivering wearable, desirable style direct to the salon door in a usable, accessible format that empowers. Schwarzkopf makes a commitment to the stylist because we deliver creative education on time and on trend plus our step-by-step guides and Essential Looks packs support and inspire. The last decade has established Essential Looks as a common international hair language of fashion motivated style, designed to gift hair professionals with the essence of seasonal inspiration.