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MIRABELLA’S BOHEMIAN BELLE COLLECTION LIGHTENS UP WITH
Spring/Summer Colors that reflect the free attitude and flirty mood of summer beauty
Effective promotion/merchandising materials help you drive sales.

Valencia, CA-This Spring, Mirabella invites you to complete a total look for each of your clients with the Bohemian Belle Collection-multi-toned eye shadows and creamy lipsticks designed to reveal each woman’s individuality and bring out her free spirit.

“Our Bohemian Belle Colours reflect the free and light mood of Spring with ocean blues, paisley greens and richly accented earth tones that bring the focus to the eyes, while pouty lips glisten with sensuous, reflective hints of colour,” explains Darlene Zembrod, national trainer for Mirabella. “Bohemian Belle offers options, so women of any age can wear these colours as dramatic or as natural as they choose.”

The Bohemian Belle Collection includes:
o     Eye Colour that lets you express your true identity with two ultra-wearable, mesmerizing shadow duos. Choose from Moody (a flirty blue ocean with whitecaps) and Mellow (a natural touch of taupe) or Paisley (a fresh green representing renewed life) and Woodstock (a rich, earthy brown reflecting the reddish gold undertones of a gorgeous Spring sunset).
o     Lipsticks create a flawless finish with two rich and moisturizing formulas that glide on to create a luminous pout in Hippie, a soft 60s pink and Revolution, a spicy copper.

To help salons build sales and recapture lost dollars from appointment stretching and lagging hair care product sales, Mirabella offers elegant point-of-purchase merchandisers, including testers, a sign with an image representing the fashion-forward direction of Mirabella make-up and a gift with purchase promotion (client receives a Free Lip Reflect, a slick, smooth, natural gloss, in Fluid, Liquid or Meteorite with the purchase of any Cheek Colour in Florencia, Italiana, Milano or Palermo) to help salons sell through. These are the perfect accompaniments to show that light pastel spring look.

“When the economy is down, makeup sales, and in particular, lipstick sales, grow, because they’re a little luxury that women can take home in several colours without guilt to freshen their look,” explains Mirabella President Adrienne C. Kramer. “We designed our merchandising materials and gift-with-purchase promotion to help salons drive cosmetics sales to make up for lost hair care sales.”

The No. 1 cosmetics brand used personally by salon professionals, Mirabella provides contemporary cosmetic products in timeless and trendy colours, professional artistry tools and technicals to help women recreate the “Oh, Wow!” feeling they get when they look in the mirror after a salon makeup experience at home.