http://www.looks-magazine.com

Fashion icon/tastemaker/deity Betsey Johnson is reprising
Tweezerman’s Designer Series Slant Tweezer Collection.
Celebrated worldwide – particularly in New York – for her
joyfully over-the-top styles and rock n’ roll spirit, Betsey
Johnson is the genuine article – just like Tweezerman.
Together, this dynamic team has created what can only
be fittingly called punky, poppy, pretty pluck.
The new Betsey Johnson Designer Series features graphic prints
that put Betsey Johnson on the map: whimsical, cool, iconic,
of-the-moment emblems of beauty that embody the true essence
of Betsey and her personality. Just in time for 2010 Fashion
Week, the new Betsey Johnson Designer Series will launch this
Fall with the introduction of three new, distinctive, high-quality, precision Slant Tweezers
decorated with the following patterns: white with graphic pink Betsey Bud, neon pink with
white Betsey Bones, and black with pink Betsey Babe.
From handbags and lingerie to footwear, eyewear and watches to costume jewelry,
swimwear, leg wear, outerwear and fragrance, New York designer Betsey Johnson designs
her pieces to stand out in their surroundings, electrifying the mundane with joy, charm,
and color since the 1960’s. After a super-successful run in 2009 with international fashion
designer Agatha Ruiz De la Prada, Tweezerman turned to Betsey Johnson to reprise its
Designer Series and steer it in a hip, approachable direction.
“For our second designer series, we looked for a well-known designer with graphic and
popular iconic prints that would translate onto the small surface of our award-winning Slant
Tweezer,” says Dr. Cornelia Wittke, CEO and President of Tweezerman International.
Betsey Johnson fits perfectly and represents a top American Lifestyle brand, trendsetting
and consistently fashion forward.
Tweezerman’s award-winning beauty tools are beloved worldwide because the company
understands a simple truth: when consumers feel comfortable, happy and confident, they
also feel beautiful. As uniquely designed beauty tool experts, Tweezerman’s approach
is much like Betsey’s: the company designs its products not to merely follow the whims
of fashion, but to endure by being simply the best at what they are created to do.
Revered for setting the industry standard for quality and excellence, Tweezerman’s acclaimed,
perfectly calibrated, hand-filed, precision tweezers and other innovative expert tools help
women look and feel their very best by letting their natural, inner beauty shine through.