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JOICO’s K-PAK VaporIron has taken the U.S. by storm with unprecedented demand and now the iron hits Canadian shelves this month!
Never has a product created such demand or frenzy as the new JOICO K-PAK VaporIron launching this month in salons across Canada. The new groundbreaking technology developed by JOICO actually reconstructs, repairs and protects hair as it smoothes and straightens.
The K-PAK ReconstRx VaporIron (SRP: $199.95) features a built-in, refillable liquid reservoir that delivers ReconstRx VaporFuel deep inside the hair as it styles. At the same time, state-of-the-art engineering—including 1.25-inch floating ceramic/silicone plates, even and consistent heat distribution and quick-heating, adjustable temperature control—produces optimum hair styling and straightening results. The VaporIron system is particularly effective because the vapor action from the iron actually encourages the reconstructive VaporFuel formula to penetrate deeper into the hair. And the water-soluble formula produces absolutely no build-up. What’s more, the iron is kind to haircolour—tests prove that it provides 33% more colour retention than other thermal irons.
Stylists and consumers are demanding products that not only provide exceptional looks, but also provide additional benefits to the hair. The K-PAK VaporIron is the latest addition to the K-PAK family; along with Color Therapy that launched in 2009. JOICO K-PAK boasts a system of products that will both restore their damaged tresses as well as protecting their colour for optimum longevity. Prior to flatironing, it is important to use the right shampoo, conditioner and styling products for your hair. The K-PAK Color Therapy system is a three part regimen designed to preserve colour while simultaneously repairing damage of colour and chemically processed strands. The secret to the system is the QuadraBond Peptide Complex, which contains peptides that attach themselves to strands of hair, to resurface and reconstruct.
Using these two systems together provide the ultimate in hair styling, restoration, and colour preservation, for hair that’s beautiful on the outside and strong from root to ends.
The K-PAK Color Therapy System
K-PAK Color Therapy Shampoo, 300 ml, $16.75: Gently cleanses
while enhancing elasticity, strength, colour vibrancy and shine. The
rich lather won’t disrupt the surface B-Layer, so colour molecules are discouraged from escaping.

K-PAK Color Therapy Conditioner, 300 ml, $19.99: This daily formula fortifies, reconstructs and strengthens as it protects colour integrity. It calms surface disruptions, and helps smooth, detangle and eliminate frizz.
K-PAK Color Therapy Restorative Styling Oil, 100 ml, $21.50: This weightless formula is equally effective as a treatment and as a styling product. Rich in an exotic blend of Manketti, Argan and Evening Primrose Oils, it seals and nourishes the hair cuticle, which discourages premature color fading. As it helps regenerate hair, it also conditions hair for incredible softness and smoothness. As a styling aid, it reduces styling and drying time and provides vibrant shine without weight or build-up.
The K-PAK ReconstRx Vapour System
The K-PAK ReconstRx VaporIron (SRP: $199.95). The vapor action from the iron actually encourages the reconstructive VaporFuel formula to penetrate deeper into the hair. And the water-soluble formula produces absolutely no build-up.
K-PAK ReconstRx VaporFuel (Refill $17.25, 300ml) is a powerful blend of K-PAK’s signature Quadramine Complex, which includes exclusive proteins, antioxidants, essential fatty acids and botanical moisturizers. As with all K-PAK formulas, ReconstRx VaporFuel actually seals the cuticle and repairs hair from the inside out. At the same time, it protects strands from further damage.
How-To-DVD Specially produced how-to-DVD featuring Damien Carney, Joico’s International Creative Director, giving salon secrets for straightening and curling tresses for best the best style results

Joico, a division of Shiseido, Inc., has been dedicated to the Art of Healthy Hair since 1975. All Joico hair care, styling, hair colour and texture products fuse the latest breakthroughs in hair care science with inspirations from the worlds of art and fashion, to offer unparalleled quality and performance.
For more information about Joico, please call 1-800-80-JOICO or visit www.joico.com