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Professional Hair Color Services Complement Texture & Cut

Color Movement by Wella is a comprehensive professional salon color service approach based on techniques designed to flow with the client’s unique texture and cut.  Color Movement features six premium color services that showcase the strengths of Koleston Perfect’s six new tonal families by focusing on color placement.  Color Movement serves as inspiration for stylists and colorists alike and also helps build business by improving the consultation and providing premium color services.

COLOR BLENDING

Perfect for clients who want classic color with unstoppable shine.

The Color Blending service enhances the natural elegance of the Pure Naturals palette, drawing its inspiration from nature with hues reminiscent of warm bark, muted amber, and cool stone.  Color Blending complements an angular bob by creating a halo of color on the bevel of the head resulting in a fabulous effect of shine that radiates around the entire perimeter.

First, hair is sectioned in a diamond shape on top of the head, then three color formulas are applied as separate strips in each foil beginning with the first side of the panel.  Color is randomly applied to three more slices of hair and then this step is repeated on each side of the diamond.  Finally, a fourth color formula is applied throughout the remaining hair.  Without a specific pattern dictating the color placement, hair blends together naturally for a multi-dimensional wood grain effect.

COLOR SEQUENCING

Balance brunettes with luxuriously rich layers of color.

Semi-precious stones such as brown topaz, tiger-eye and yellow diamonds, inspire this service and create refined, yet indulgent color.  Layering on warm, rich shades from the Rich Naturals tonal pillar, the Color Sequencing technique achieves a balanced, multi-dimensional effect that looks phenomenal on long, layered hair with a deep side-part.

First, hair on top of the head is sectioned off into a horseshoe shape that narrows toward the rear.  Four formulas are alternated along the top left diagonal until the entire side is complete.  This alternating pattern is repeated along the opposite side.  A fifth formula is applied throughout the rest of the hair and processed for 30-40 minutes.

COLOR TIDES

Head-turning hair color with 15% longer-lasting reds.

A warm spectrum of a fiery sun comes to life in Vibrant Reds through a crescent panel in this color service.  The Color Tides technique features tones of red, copper, and gold that go across the head to accentuate a short, layered cut.

Beginning with a crescent panel around the curvature on top of the head, alternate between three color formulas until the entire section is covered.  Apply the fourth formula throughout the rest of the hair and process for 30-40 minutes.

PRISMATIC COLOR

Rich chocolates create a seductive multi-dimensional effect.

Faceted like a diamond, light to dark shades from the Deep Browns pillar distinguish the Prismatic Color technique.  A triangular placement of color and contrasting shades generate virtual 4D depth for the sultry brunette.  This immersion of color suits mid to shoulder length hair.

Hair is sectioned along the natural part into three triangular panels.  Within the front panel, color is applied from top to point and continues with back-to-back-slices alternating with the second formula.  A second row of triangles below is repeated with the same alternating color formulas.  After repeating this process again on the opposite sides of the triangles, the third formula is applied throughout the rest of the hair and processed for 30-40 minutes.

360° COLOR

Achieve exceptionally natural blonde results and brilliant shine with Shine Guard technology.

Always natural – never accidental – Special Blonde captures the sophisticated, sun-kissed look of natural highlights strategically placed on a natural base.  With the 360° Color service, color is applied in a universal orbital pattern around the head.  Offering ultimate movement, the Special Blonde client can part her hair anywhere for a fresh new look because of the unexpected pattern around the head that makes the end result completely natural and stunning on long locks.

Hair is sectioned from the front hairline to the nape divided by the natural part.  Alternating between four formulas, color is applied to the entire head, gradually pivoting around until each side is complete and then color is processed for 50-60 minutes.

KINETIC COLOR

Considered the “couture of hair color,” this is for someone who truly wants to make a statement with hair color.

Special Mix widens the portfolio of hair color to any shade imaginable from a special blend of intensifiers and modifiers.  Tap your inner artist with uninhibited hair color that becomes a daring accessory.  The Kinetic Color service lets the imagination run wild and makes an incredibly impactful statement with Color Intense Technology.

This technique begins by sectioning hair into a star-shape at the top of the head to pre-lighten hair with Blondor.  Once desired level of lightening is achieved, four formulas are then applied in a pattern of diagonal slices pivoting around the crown area.  All remaining hair is colored with one last formula and then processed for 30 minutes.

New Wella Professionals’ Color Movement services begin rolling out in March 2009 and will be available at fine salons across North America.